Design means following a method, a strategy, an idea from the very beginning of the project, before making the final choices, that is, before being “guided by the project”. The first things to do are set a goal, follow the path, and never miss the extreme.

Knowing the target market, having the appropriate skills, focusing on innovation, whether technological or not, is essential. Next, it is necessary to follow a design method that affects the competitive advantage of the company, whether operating in a public enterprise, a laboratory or an industrial facility.

It is therefore essential to rely on a team of design professionals coordinated by a Project Manager who can integrate skills and optimize available time and budget. This is possible through a cross-analysis phase that analyzes the existing elements, takes into account the relevant actors, without forgetting the competition and business goals.